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Symbiosis Institute of Mass Communication (IIMC), Pune

Pune
Symbiosis Institute of Mass Communication (IIMC), Pune

Abouts

Who are we?

We are the premier pure-play Media & Communication School nurturing and developing future leaders in the

a. creative content generation MA(MC) and b. managing creative businesses- MBA(CM).

What do we offer?

Two full time post graduate degree programmes in the areas of Mass communication

(production of creative content), Brand communication and Media management (management

of creative businesses).

How are we different?

We bridge the traditional and the contemporary; with our feet on the ground and fingers on the

pulse. That is why our curriculum has both research and digital tracks built into it.

We have carefully built an ecosystem that allows for contrasting opinions, methods and

processes to co-exist and deliver. Co-locating instruction, exploration, process and instinct,

we believe, is a good mix for academic progress.

We are also the largest Post graduate institute in the Media and communication space.

Each one of our specialization areas is either ranked 1 or 2 as per published rankings.

How do we achieve this?

We achieve this through – our advanced curriculum, focused delivery, expert faculty, hand-

picked students and facilitating industry interaction.

  • Semester I
  • Business Statistics
  • Communication for Creative Industries
  • Marketing Management
  • Management Perspective in Media and Communication Businesses
  • Managerial Economics
  • Media and Communication Industry Overview
  • Indian Kaleidoscope
  • Communication Theories
  • Organizational Behavior
  • Semester II
  • Research Methodology
  • Marketing Research
  • Integrated Marketing Communications
  • Consumer Behavior and Insights
  • Brand Ecology
  • Project Management: Communication Industries
  • Digital Ecosystem
  • Innovation, Creativity and Visual Literacy
  • Introduction to Advertising Industry and Advertising Management
  • Project- Social Responsibility
  • Introduction to Syndicated Database and Analysis with Workshop
  • Semester III
  • Marketing Analytics and CRM
  • Marketing Strategies for Brand Communication
  • Service Process Management for Agency Businesses
  • Digital Communication Solutions
  • Rural Marketing
  • Sports and Entertainment Marketing
  • Specialized Advertising Research
  • Advertising Theory and Strategy
  • Account Planning Model and Practices
  • Communication Design and Evaluation
  • Campaign Planning
  • Industry Project I
  • Semester IV
  • Creativity in Business
  • Business Planning for Communication Industries
  • Innovative Approaches to Marketing and Marketing Simulations
  • Corporate Citizenship
  • Retail Marketing
  • Industry Project II
  • Brand Valuation and Return on Marketing Investments(ROMI)
  • Innovative Communication Solutions
  • Advanced Communication Research Methods
  • Business Model for Digital Future
  • Managing Creative Enterprises
  • Dissertation
Gram: Lavale, Taluka: Mulshi, PuneMaharashtraPune

Course Offered

  • Semester I
  • Business Statistics
  • Communication for Creative Industries
  • Marketing Management
  • Management Perspective in Media and Communication Businesses
  • Managerial Economics
  • Media and Communication Industry Overview
  • Indian Kaleidoscope
  • Communication Theories
  • Organizational Behavior
  • Semester II
  • Research Methodology
  • Marketing Research
  • Integrated Marketing Communications
  • Consumer Behavior and Insights
  • Brand Ecology
  • Project Management: Communication Industries
  • Digital Ecosystem
  • Innovation, Creativity and Visual Literacy
  • Introduction to Advertising Industry and Advertising Management
  • Project- Social Responsibility
  • Introduction to Syndicated Database and Analysis with Workshop
  • Semester III
  • Marketing Analytics and CRM
  • Marketing Strategies for Brand Communication
  • Service Process Management for Agency Businesses
  • Digital Communication Solutions
  • Rural Marketing
  • Sports and Entertainment Marketing
  • Specialized Advertising Research
  • Advertising Theory and Strategy
  • Account Planning Model and Practices
  • Communication Design and Evaluation
  • Campaign Planning
  • Industry Project I
  • Semester IV
  • Creativity in Business
  • Business Planning for Communication Industries
  • Innovative Approaches to Marketing and Marketing Simulations
  • Corporate Citizenship
  • Retail Marketing
  • Industry Project II
  • Brand Valuation and Return on Marketing Investments(ROMI)
  • Innovative Communication Solutions
  • Advanced Communication Research Methods
  • Business Model for Digital Future
  • Managing Creative Enterprises
  • Dissertation

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